The next time your numbers-focused boss tells you that brand is a “nice-to-have” or “soft stuff”, here’s some proof that your brand identity directly impacts your bottom line (and that inconsistent branding is costing you clients)
The next time your numbers-focused boss tells you that brand is a “nice-to-have” or “soft stuff”, here’s some proof that your brand identity directly impacts your bottom line (and that inconsistent branding is costing you clients)
Creating our AI figurines gave us hours of entertainment. Here’s what it taught us about AI.
If we told you this article was written using ChatGPT, would you be able to tell? And if it was, would it make a difference to how readable it would be, how you’d engage with it, and the value you’d take from it?
We think it would.
In the fast-paced world of creative agencies, there’s a silent killer lurking in shared drives and inboxes everywhere. It creeps into projects undetected, sabotages timelines and leaves frustrated teams wondering where it all went wrong.
We’re talking, of course, about the bad brief.
Planning your 2024 sponsorships?
This webinar examines key aspects of a successful branded property by looking at the Access Bank Jacaranda FM Womenpreneur Her Perfect Pitch story.
From following your gut to being impeccable with your word, some of the admirable women we work with reveal insights, nuggets of career wisdom and advice for anyone trying to build a more balanced and meaningful working world.
It’s unusual to write an article about a client when you know your relationship has an end in sight. But CoreShares is no ordinary client.
In July this year, The Principality turns 10. It’s been a journey that’s been packed with experiences, from the exciting and satisfying to the challenging and downright existential. To mark this milestone, we got together to ruminate over the last decade: the highs, the lows, the learning moments and everything in between.
The Principality would like to congratulate our client Kirchhoff Professional Surveyors on their 2016 Small Business Award from Business Arts South Africa (BASA).
The recent news that Nike would be discontinuing its line of golf equipment (clubs and balls) made big news in the golfing industry. Largely due to the fact that golfer Rory Mcilroy has a huge endorsement deal as the main big name player under the brand. Other notable Nike golf players include Koepka, Casey, Finau and of course Tiger Woods.
The convergence of traditional communications and digital marketing was once thought to be impossible – a bridge too far that neither side was willing to cross. Today however, it is no longer a case of whether you integrate the two, but how well you do it.
Contact us if you’d like to know what we could do for your business.
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