Category: Content & Conversion

When AI Fails

Creating our AI figurines gave us hours of entertainment. Here’s what it taught us about AI.

If we told you this article was written using ChatGPT, would you be able to tell? And if it was, would it make a difference to how readable it would be, how you’d engage with it, and the value you’d take from it?

We think it would.

Read More

The recent news that Nike would be discontinuing its line of golf equipment (clubs and balls) made big news in the golfing industry. Largely due to the fact that golfer Rory Mcilroy has a huge endorsement deal as the main big name player under the brand. Other notable Nike golf players include Koepka, Casey, Finau and of course Tiger Woods.

Read More

The convergence of traditional communications and digital marketing was once thought to be impossible – a bridge too far that neither side was willing to cross. Today however, it is no longer a case of whether you integrate the two, but how well you do it.

Read More

Contact

Contact us if you’d like to know what we could do for your business.

    41, 7th Street, Linden, Johannesburg   |   58 Main St, Newlands, Cape Town

    The Principality on DesignRush
    © Copyright The Principality   |   Terms & Conditions