The recent news that Nike would be discontinuing its line of golf equipment (clubs and balls) made big news in the golfing industry. Largely due to the fact that golfer Rory Mcilroy has a huge endorsement deal as the main big name player under the brand. Other notable Nike golf players include Koepka, Casey, Finau and of course Tiger Woods.

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The convergence of traditional communications and digital marketing was once thought to be impossible – a bridge too far that neither side was willing to cross. Today however, it is no longer a case of whether you integrate the two, but how well you do it.

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