About Us

The Principality is a strategic communications advisory with a core focus on digital marketing.

We create tailor-made communications strategies and actively manage their implementation across traditional and digital communication channels.

More importantly, we work with you to turn your business into a brand that your existing and potential customers draw closer to, feel loyal towards, and crucially, creates a runway for your business’s growth.

In other words: we make your marketing nightmares our problem. You should focus on what you’re good at, while we focus on making sure that your every communication touchpoint is professional, stands out from competitors, and resonates with your audience.

With us on board, you have a team of digital, brand and media strategists, project managers and PR specialists catalysing your brand, plus an array of writers, designers and developers to make it happen.



We believe in developing a strategy based on solid contextual research before proposing solutions. Chat to us if you need a:

  • Brand strategy
  • Communication & content strategy
  • Social media strategy
  • Digital media strategy
  • PR strategy
Brand Storytelling

Real magic happens when brands develop useful, interesting content that resonates with their customers. Using the principles of content marketing, our team will assist with conceptualising, writing, designing or producing articles, graphics or videos for:

  • Blogging
  • Long-form content development
  • Social media
  • Press coverage
  • SEO
  • Ad or paid media campaigns
Website Development

Your website is more than an online brochure – for many potential customers, this is where the first assessment of your brand’s credibility takes place. Our web development partners are skilled across the board in HTML5, CSS3, JavaScript, jQuery, PHP, WordPress and more, meaning we can build functional, mobile responsive sites in the latest technologies. We also collaborate with back-end and software development teams, while we manage the front-end design, UX and front-end development.

Digital Media

As the competitive landscape increasingly heats up online, few businesses can afford to not have an online advertising presence. We work with our media partners to develop strategies and plans on how to best reach our clients’ audiences online. Channels include search engine marketing, display networks, demand side platforms, account-based marketing, programmatic, YouTube, Facebook, Twitter LinkedIn, email & SMS systems and Google Ads.


Our in-house and partner network of designers includes an array of brand, print, digital and web designers who all are experts in their respective fields. We know that matching the right designer to a client and brief can make all the difference in the outcome. Our designers (in-house and networked) include:

  • A creative director for strategic brand & campaign direction
  • Senior & mid-weight digital designers
  • Brand & logo designers
  • Print designers
  • Senior web & UX designers
  • DTP professionals
PR and Media Relations

For some businesses, PR is a crucial part of their larger content strategy and plays an important role in credibility building. We partner with industry PR professionals to help build our clients’ reputation with the press – not just to ensure that their content is published, but that they become the preferred spokespeople to comment on industry-related current events. Our PR-related services include:

  • PR strategy
  • Press release & opinion piece (thought leadership) writing
  • PR pitching to press & interview coordination
  • Media training

Our Team

Margaux Henning

Open-minded. Fun-loving. A-Type.

Besides making sure there are always fresh flowers in the office, Margaux is the heartbeat of The Principality, always adding her attention to detail and elegant touch to everything we do. With experience in investment banking in London, Margaux brings a global perspective to her work, despite being team Joburg all the way. Since co-founding The Principality in 2013, she has combined her digital communications skills with business insights to grow the brands of a variety of businesses in the finance, insurance, tech and data space.

Carien Els

Restless. Curious. Bookworm.

Carien is probably best known for her voracious reading – and for how she spams our team and clients’ inboxes with her finds -with everything from trends reports to industry insights to relevant current affairs. Her background in the media and publishing world helps her frame every piece of client work in the larger context, always seeking what matters, and for whom it matters. Carien co-founded The Principality with Margaux in 2013 and now heads up the Cape Town office.

Wendy-Leigh Collett
Client Service Director

Compassionate. Unprejudiced. Inquisitive.

If you’ve ever received a care package or a thank you gift from The Principality, chances are Wendy sent it. She connects with our clients and teams in such a real way that there is no doubt that she cares about people as much as she does about the work. Wendy epitomises organisation, seamlessly merging strategic and creative thinking to push the team to deliver work that moves the needle for clients. In her role as a Client Service Director, Wendy leads our team of project managers.

Mapule Masenya
Project Manager & Social Media Coordinator

Patient. Introverted. Kind.

From the first day that Mapule has walked into the office, our clients have trusted her implicitly. With her calm demeanour and sharp insight, Mapule has gone from being “Mapule” to “Maps” with clients she barely knows, almost overnight. Her diverse background in agencies, education and finance sectors makes Mapule a valuable asset to our team, as well as to clients needing effective digital and social media strategies.


Contact us if you’d like to know what we could do for your business.

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